Head of Marketing Content

  • Ad Ops
  • Paris, France

Head of Marketing Content

Job description

Reporting directly to the CRO, the Marketing Manager works with the main teams of the company (sales, publishers, communication, business intelligence, product and management).


Purpose of the position:
Definition, implementation and follow-up of the full marketing strategy, in line with the objectives of the company


Key responsibilities & duties :


Brand Marketing :
- Positioning of the group’s value proposal and its 3 solutions
- Elaborate the marketing speech


Sales marketing :

- Create & improve supports for sales’meetings
- Coordinate marketing campaigns with sales activities
- Plan and implement promotional campaigns
- Manage and improve lead generation campaigns
- Define and follow up KPIs for measuring results.
- Market benchmark & competitive intelligence

Requirements

Profile:

- 5 to 7 years of experience in marketing
- Significant experience in a SaaS / B2B startup
- Significant experience in advertising industry
- Previous experience in start-up and fast paced environment


Skills :

- Good verbal and written communication skills
- Team-working skills
- Hands-on & proactivity
- Thoroughness
- Analysis and synthetic mind
- Ease with figures
- Fluent in English