Brand Content Manager

  • Marketing & PR
  • Paris, France

Brand Content Manager

Job description

Adikteev is the leading app retargeting solution that helps performance-driven marketers target and engage their app audiences. Combining science and creativity, Adikteev delivers measurable results that increase user LTV and fuel business growth.

Founded in 2012, Adikteev has worked with leading app companies like eBay, Nexon and Yelp to retain their loyal users and boost incremental revenue. A leading advertising technology company, Adikteev has been recognized as #10 among Inc Magazine’s Top 5000 fastest growing companies and #2 in global retargeting, of the AppsFlyer Performance Index. Its team of 60 people is based in Paris, NYC and San Francisco.


As the Brand Content Manager for Adikteev, you will be responsible of Adikteev’s pillars of communication and the global marketing and communication content creation, publication and schedule. 


As the leader of the global editorial strategy you are a true story teller and you have a unique ability to captive, develop and retain your audience.


You are in charge of the production of articles, business cases, white papers, landing pages, videos, newsletters, etc. all the while ensuring that this content is high quality and develops the Adikteev media presence on its market via every available channel.


You will collaborate with the marketing team and will directly report to the CMO.


Requirements

  • Develop the global content strategy aligned marketing targets
  • Develop an editorial calendar and ensure content team is on board
  • Collaborate with the marketing team to create and publish engaging content
  • Stay updated with industry trends and insights and identify gaps in our content
  • Edit, proofread and improve writers’ posts to ensure brand consistency
  • Optimize content according to SEO
  • Use content management systems to analyze website traffic and users engagement metrics
  • Manage content distribution to online channels and social media platforms
  • Stay up-to-date with developments and generate new ideas to draw audience’s attention


Qualifications

  • Good knowledge of digital advertising business
  • Ability to transform complex technologies into business stories
  • Proven work experience as a Content manager
  • Excellent writing skills in English
  • Highly creative
  • Good knowledge of publication formats and channels
  • Basic knowledge of SEO
  • Basic technical knowledge of HTML and web publishing
  • Familiarity with social media